The Variable Data Printing (VDP) Labels Market is steadily growing as more companies and organizations look for more creative and versatile labeling solutions. Variable data printing can be used to print differently in every label, allowing additional info to be added such as barcodes, QR codes and personalized text, which can be good for branding and a company’s marketing goals. This technology is especially useful in the food and beverages, pharma and a most of the consumer goods industries, where use of personalized bar codes can have a positive impact in creating customer loyalty. With the focus on more relevant message communication increasing in the future the VDP labels market stands to grow substantially.