API management refers to the methods for distributing, regulating, and evaluating the APIs that connect applications and data throughout the firm and between clouds. The goal of API management is to assist organizations who create APIs or use others' APIs in tracking activity and ensuring that the demands of the developers and apps that use the API are satisfied. API management solutions are being implemented by businesses to adapt to quickly changing client expectations the majority of the time, these businesses employ a microservices architecture to meet demand by speeding up software development.

The app analytics market encompasses the process of gathering, distilling, and utilizing information which is produced by the usage of mobile applications, the efficiency of certain app functions, and general applicability of different methods. This market is about tools and software used for the analysis and enhancement of business applications and software for higher usability, traffic, conversion and revenue. Event measurement analytics track and include data regarding the number of times the application is used, the length of each session, the demographic background of users, their actions within the application, and any crashes that occurred with the program to help improve the performance of the application and overall business.