The app analytics market encompasses the process of gathering, distilling, and utilizing information which is produced by the usage of mobile applications, the efficiency of certain app functions, and general applicability of different methods. This market is about tools and software used for the analysis and enhancement of business applications and software for higher usability, traffic, conversion and revenue. Event measurement analytics track and include data regarding the number of times the application is used, the length of each session, the demographic background of users, their actions within the application, and any crashes that occurred with the program to help improve the performance of the application and overall business.

Application security market is the term that refers to the range of mechanisms, solutions and procedures used to secure and protect application from threats and risks.

The Airside Services Market is a term that describes all the services supplied in an airport environment for facilitating the correct operation of air operations. This involves a range of activities that are offered on Airport’s tarmac including fueling, maintenance, baggage handling, ramp services, aircraft cleaning and cargo handling all of which are availing support services to airplanes during their time on the tarmac. Some of these services are: safety services, efficiency services and transition services that would facilitate flow of passengers as well as cargo.