Orthodontics Market Size, Share, Growth & Forecast (2024-2032)

Description

Orthodontics Market Synopsis:

Orthodontics Market Size Was Valued at USD 7.96 Billion in 2023, and is Projected to Reach USD 44.51 Billion by 2032, Growing at a CAGR of 23 % From 2024-2032.

The orthodontics market refers to the segment of the dental industry that focuses on the diagnosis, prevention, and correction of misaligned teeth and jaws. It includes various products and services such as braces, aligners, retainers, and orthodontic instruments. Orthodontics aims to improve the aesthetic appearance and functionality of a patient’s smile and bite, with treatments designed to address conditions like overcrowded teeth, underbites, overbites, and other dental irregularities.

The global orthodontics market has experienced significant growth due to increasing awareness about dental aesthetics and the rising demand for cosmetic dental treatments. Factors such as the aging population, an increase in dental issues like malocclusion, and greater emphasis on oral health are driving the market. As more individuals seek orthodontic care to improve both their appearance and dental function, demand for advanced orthodontic products, particularly clear aligners, is surging.

Technological advancements, such as 3D imaging and digital scanning, are transforming the orthodontics market by providing more precise and comfortable treatment options. Clear aligners, in particular, have revolutionized the industry, offering a more discreet alternative to traditional braces, especially among adult patients. This shift in treatment preference has intensified competition among manufacturers, fostering innovation in product offerings.

The market is also witnessing a surge in the adoption of orthodontic care in emerging markets, as disposable incomes rise and access to dental healthcare improves. With expanding insurance coverage and an increasing number of orthodontic professionals, the market is poised for further growth. In addition, the increasing trend toward preventive dentistry and early intervention is likely to expand the orthodontic care market, especially in regions where dental care awareness is growing.

Orthodontics Market Trend Analysis:

Increasing Demand for Aesthetic Treatments

A significant driver of the orthodontics market is the growing demand for aesthetic dental treatments, particularly among adults and teenagers. As cosmetic dentistry becomes more popular, individuals are increasingly seeking orthodontic solutions to improve their appearance and boost self-esteem. In particular, the rise of clear aligners, which offer a more discreet treatment option than traditional metal braces, has made orthodontic care more appealing to a broader demographic. This trend is reinforced by social media influencers, celebrities, and public figures openly discussing and showcasing their orthodontic journeys, further promoting the acceptance of orthodontic treatments in daily life.

Furthermore, the desire for a beautiful smile and improved facial aesthetics is becoming a key priority for many, leading to higher treatment adoption rates. As individuals become more conscious of how their smiles impact their overall appearance, the demand for orthodontic treatments, especially those that are minimally invasive and less noticeable, is expected to continue growing. This driver is particularly important as more adults, who previously might have avoided braces due to social stigma, are now choosing orthodontic treatments to enhance their self-confidence and social standing.

Growth in Emerging Markets

An emerging opportunity in the orthodontics market lies in the rapid growth of dental care in developing economies. Rising disposable incomes, urbanization, and improved access to healthcare are driving an increased demand for dental and orthodontic treatments in countries such as China, India, Brazil, and parts of Africa. As the middle class in these regions expands, more individuals are able to afford orthodontic care, which was previously considered a luxury for a limited segment of the population. In addition, growing awareness of oral health and hygiene, coupled with an influx of international dental professionals, has led to an increased interest in orthodontics.

The expansion of insurance coverage in many developing countries is also making orthodontic treatments more accessible. As local healthcare systems improve and dental insurance policies become more prevalent, more individuals are seeking orthodontic care. This presents a significant opportunity for global orthodontics companies to tap into new markets, offer affordable treatment options, and educate consumers on the benefits of orthodontics. By tailoring products and services to the specific needs of these regions, businesses can capitalize on the untapped potential of emerging markets and establish themselves as key players in the global orthodontics industry.

Orthodontics Market Segment Analysis:

Orthodontics Market Segmented based on Type, Age Group, End User, and Region.

By Type. the Fixed Instruments and Supplies segment is expected to dominate the market during the forecast period

Among the various types of orthodontic products, fixed instruments and supplies, particularly brackets, bands, buccal tubes, and archwires, dominate the market. These fixed appliances are the traditional and most widely used in orthodontics, especially for treating complex dental issues such as severe malocclusion, overcrowded teeth, or bite misalignments. Fixed devices are typically more effective for long-term adjustments and are commonly used in both adolescent and adult patients. Brackets and archwires, in particular, have seen continuous innovation in design, with materials like ceramic and stainless steel, which improve comfort, aesthetic appeal, and treatment efficiency.

The demand for fixed orthodontic appliances remains strong due to their versatility and long-established efficacy in orthodontic treatment. While clear aligners are rising in popularity, fixed appliances still dominate in terms of comprehensive and complex treatments, especially for cases where aligners are not suitable. Furthermore, as patients require more consistent and durable solutions for their dental issues, fixed appliances continue to be the go-to choose for orthodontists, ensuring their dominant position in the market.

By End User, the Dentist & Orthodontist Owned Practices segment is expected to hold the largest share

The Dentist & Orthodontist Owned Practices segment dominates the orthodontics market in terms of end users. This category includes private dental practices and orthodontic clinics that specialize in providing comprehensive orthodontic care. The demand for orthodontic treatments, such as braces and aligners, is consistently high in these practices, driven by the expertise and personalized care provided by trained professionals. Additionally, the wide range of services offered, from diagnostic imaging to post-treatment follow-up, ensures that orthodontist-owned practices remain the primary destination for orthodontic care.

These practices benefit from strong patient relationships, repeat business, and the ability to tailor treatments to individual needs, which contributes to their dominance in the market. Furthermore, orthodontists in these practices are typically well-equipped with advanced tools and technologies that support precise treatment planning and execution. As orthodontic treatments become more advanced and demand for personalized care increases, dentist and orthodontist-owned practices are well-positioned to remain leaders in the orthodontics industry.

Orthodontics Market Regional Insights:

North America is expected to dominate the Market Over the Forecast period

North America is expected to dominate the global orthodontics market during the forecast period, primarily driven by a combination of high demand for advanced dental treatments and a well-established healthcare infrastructure. The region is home to a large population that places a high value on cosmetic dentistry, with many individuals seeking orthodontic care to improve their appearance and oral health. Technological advancements, such as 3D imaging, digital scanning, and the increasing popularity of clear aligners, have further propelled the demand for orthodontic treatments. Additionally, the availability of skilled orthodontists and dental professionals ensures high-quality care, contributing to the region’s strong market presence.

Furthermore, the growing emphasis on oral health awareness, coupled with extensive insurance coverage for orthodontic treatments, is also fueling market growth in North America. The increasing adoption of orthodontics among adults, along with an aging population requiring dental care, further supports the demand for these services. With the U.S. and Canada leading in terms of both market size and technological advancements, North America is expected to remain at the forefront of the orthodontics market, attracting investments from both local and global orthodontic companies.

Active Key Players in the Orthodontics Market:

3M (USA)

Align Technology, Inc. (USA)

American Orthodontics (USA)

Biolase, Inc. (USA)

Bisco Dental Products (USA)

ClearCorrect (USA)

Danaher Corporation (USA)

Dental Wings (Canada)

Dentsply Sirona (USA)

GC Orthodontics (Japan)

Henry Schein, Inc. (USA)

Kavo Kerr (USA)

Ormco Corporation (USA)

Rocky Mountain Orthodontics (USA)

Shinyei Kaisha (Japan)

SmileDirectClub (USA)

Straumann (Switzerland)

TP Orthodontics, Inc. (USA)

Ultradent Products, Inc. (USA)

Other Active Players