North America Self-Propelled Lawn Mowers Market In-Depth Insights And Analysis 2024-2032

Description

North America Self-Propelled Lawn Mowers Market Synopsis:
North America Self-Propelled Lawn Mowers Market size was valued at USD 10.84 Billion in 2023 and is projected to reach USD 20.7 Billion by 2032, growing at a CAGR of 7.45% from 2024 to 2032.
Lawn mowers are machines that cut grass to an even height with the help of one or more revolving blades. The blades of lawn mowers can be manually powered or have a self-contained power source such as electric motor or internal combustion engine.
Lawn mowers are equipped with a wide range of cut height adjustments that enable the operator to achieve desired height of the grass. The self-propelled lawn mowers market has witnessed steady growth in recent years, driven by a combination of factors that cater to the needs and preferences of homeowners and professional landscapers.
These versatile machines have become increasingly popular due to their convenience and efficiency in lawn maintenance. Self-propelled lawn mowers are designed to propel themselves forward, reducing the physical effort required from the operator. This makes them a preferred choice for users with larger lawns or uneven terrain. Additionally, advancements in technology have led to the development of self-propelled mowers with various features, such as electric start, variable speed settings, and mulching capabilities, further enhancing their appeal.
With growing concerns about environmental impact, there is also a rising demand for electric and battery-powered self-propelled mowers, offering quieter and more eco-friendly alternatives to traditional gasoline-powered models. The market continues to evolve with innovations aimed at improving user experience and reducing emissions, positioning self-propelled lawn mowers as a vital component of the lawn care industry.

North America Self-Propelled Lawn Mowers Market Trend Analysis:
Rising Demand for Home Ownership & Home Improvement

The desire for homeownership remains a fundamental goal for many individuals and families. As the housing market continues to expand, more people are becoming homeowners. Homeowners are typically responsible for maintaining their lawns and landscapes, creating a natural demand for lawn care equipment like self-propelled mowers.

Homeowners often invest in landscaping to enhance the curb appeal of their properties. A well-maintained lawn is a key element of a visually appealing landscape. Self-propelled lawn mowers provide homeowners with the tools needed to keep their lawns looking pristine, contributing to the overall aesthetics of their homes.

Home improvement projects, including outdoor renovations, are on the rise. Many homeowners are investing in their outdoor spaces, creating patios, decks, and outdoor living areas. To complement these improvements, they seek efficient lawn care equipment like self-propelled mowers to maintain the surrounding greenery.

A significant portion of homeowners engage in do-it-yourself (DIY) landscaping and lawn care. Self-propelled mowers are user-friendly and offer ease of operation, making them a preferred choice for homeowners who want to maintain their lawns without professional assistance. Self-propelled lawn mowers are known for their efficiency and convenience. They reduce the physical effort required to push the mower, making lawn care less strenuous. This convenience factor appeals to homeowners who value both their time and physical well-being.
Growing Landscaping Industry

The landscaping industry is experiencing steady growth as property owners increasingly invest in professional landscaping services to enhance the aesthetics and functionality of their outdoor spaces. Landscapers rely on efficient and versatile equipment, including self-propelled lawn mowers, to deliver high-quality services to their clients.

Landscaping services cater to both commercial and residential clients. Commercial properties, such as office complexes, resorts, and golf courses, require well-maintained lawns and landscapes to create appealing environments for customers and visitors. Similarly, residential clients seek professional landscaping to improve their homes’ curb appeal and outdoor living spaces.

Self-propelled lawn mowers are essential tools for landscapers due to their efficiency and ability to cover larger areas quickly. These mowers reduce the physical strain on landscapers, enabling them to handle more significant projects and increase their productivity. As the demand for landscaping services grows, landscapers will require reliable and efficient mowing equipment.
North America Self-Propelled Lawn Mowers Market Segmentation Analysis:
Self-Propelled Lawn Mowers market is segmented into Type, Drive Type, Fuel Type, Application, End User, and Country
By Fuel Type, the Gasoline-Powered segment is Anticipated to Dominate the Market Over the Forecast period.

Gasoline-powered self-propelled mowers are known for their robust power and high performance. They typically have larger engines compared to their electric or battery-powered counterparts. This extra power allows them to handle thick or overgrown grass, making them suitable for a wide range of lawn conditions.

Gasoline-powered self-propelled mowers come in various models, including walk-behind and ride-on options. This diversity allows consumers to choose the right mower based on the size of their lawn and specific needs.

Unlike electric or battery-powered mowers, gasoline-powered mowers do not have limitations related to cord length or battery life. Users can mow their lawns without worrying about running out of power or being tethered to an electrical outlet, providing greater flexibility.

Gasoline-powered mowers are easy to refuel, allowing users to continue mowing quickly. This convenience is especially valuable for larger lawns or commercial use, where downtime for recharging or replacing batteries can be a limitation.

Gasoline engines are known for their durability and longevity when properly maintained. They can withstand years of use and are less prone to performance degradation over time compared to some electric or battery-powered models.
By End User, the residential segment held the largest share in 2023

There is an increased use of these equipments in the residential complexes. For maintaining the gardens and the commercial space is the demand for these equipments is expected to grow. In order to have scenic landscapes and to maintain the lawn of various buildings the demand for these equipments will grow.

The availability of the equipment in the advanced versions that are operational with the use of the remotes will be helpful in driving the market growth during the forecast period. As many consumers in the developing nations as well as the developed nations are engaging in the gardening activities at home the demand for these equipments is expected to grow.

During the pandemic as many lockdowns were imposed across the developing as well as the developed nation the commercial gardening projects had come to a standstill. Disruptions in the supply chain and uncertainty in the market had negatively impacted the growth. Due to the availability of these equipments on the online platforms the demand for these products is expected to grow. Slowly and gradually the demand is expected to grow during the forecast period.
North America Self-Propelled Lawn Mowers Market Country Analysis:

The US dominates the North American self-propelled lawn mower market due to a combination of factors. The US has a large suburban population with a strong emphasis on well-maintained lawns, driving demand for lawn care equipment. Secondly, higher disposable incomes in the US compared to Canada and Mexico contribute to greater spending on advanced lawn mowers, including self-propelled and robotic models.

Many USA consumers prefer self-propelled lawn mowers due to their ease of use, especially when dealing with larger lawns. The self-propelled feature reduces the physical effort required by the operator, making lawn care more manageable. There is a strong culture of lawn care in USA, with homeowners taking pride in maintaining well-kept lawns. This cultural emphasis on lawn aesthetics drives demand for lawn care equipment, including self-propelled mowers.

Additionally, the US boasts a well-established landscaping industry with numerous golf courses, parks, and commercial properties requiring professional-grade lawn care equipment. A greater familiarity and adoption of smart home technology in the US has facilitated the integration of robotic and smart features in lawn mowers, further propelling market growth.
Active Players in the North America Self-Propelled Lawn Mowers Market:

Deere & Company (John Deere) (U.S.)

MTD Products Inc. (U.S.)

The Toro Company (U.S.)

Briggs & Stratton Corporation (U.S.)

Ariens Company (U.S.)

EGO Power+ (U.S.)

Greenworks Tools (U.S.)

Craftsman (U.S.)

Snapper Inc. (U.S.)

Swisher Inc. (U.S.)

Yard-Man (U.S.)

Poulan Pro (U.S.)

Troy-Bilt (U.S.)

Cub Cadet (U.S.)

Worx (U.S.)

Black+Decker (U.S.)

Remington (U.S.)

Earthwise (U.S.)

Kobalt (U.S.)

Scotts (U.S.), and Other Active Player.
Key Industry Developments in the North America Self-Propelled Lawn Mowers Market:

In July 2024, The Toro Company, through its wholly-owned subsidiaries Toro Australia Pty Ltd and Toro Australia Group Sales Pty Ltd based in South Australia, announced the sale of its Pope Products residential garden watering and irrigation business to The AMES Company, Inc., a subsidiary of Griffon Corporation. Pope irrigation and garden watering products were sold exclusively in Australia and New Zealand.

In March 2024, John Deere, Kinze Manufacturing, and Ag Leader Technology announced a collaboration agreement that aimed to make it easier for farmers to integrate each company’s equipment and technology solutions into their farming operations.The collaboration enabled farmers to combine the quality equipment and digital solutions offered by John Deere, Kinze, and Ag Leader. As part of the agreement, farmers operating Kinze and Ag Leader planting and display products were given the option to seamlessly integrate their agronomic data into the John Deere Operations Center.