Kiwi Fruit Market – Global Industry Growth & Trend Analysis

Description

Kiwi Fruit Market Overview
Global Kiwi Fruit Market Size Was Valued at USD 1.8 Billion In 2023 And Is Projected to Reach USD 2.8 Billion By 2032, Growing at A CAGR of 5.02% From 2024 To 2032 over the analysis period 2024-2032.

The kiwifruit is a natural fruit and is seen mostly in the regions native to Southeast Asia. The Kiwi fruit has high nutritive as well as medicinal value. Owing to the rich source of vitamin B, vitamin C and minerals like phosphorus, calcium, and potassium, kiwi fruit market is expected to witness a rapid growth in the upcoming years. The significant properties such as the antioxidants and essential fibers used for reducing the risk of asthma in patients is the key factor that drives the growth of kiwi fruit market. The wide application in value added products such as squash, wine and many more, and uptake with other fruits in salads, desserts are propelling the market growth of kiwi fruit. As being rich in vitamin C, the fruit is perfect to strengthen the immune system of human life. It is also perfect to give some energy and is also known for its high fiber content (ideal for low transit), potassium, calcium, phosphorous, and vitamins E and B. Thus, due to the increasing demand for high nutritive and fiber-rich fruits, Kiwi Fruit Market are projected to gain rapid growth in the forecasted period.

Market Dynamics And Factors For Kiwi Fruit Market
Drivers:
Increasing Demand for Nutritional Enriched Fruits

The primary driver of the kiwifruit market is that the fruit possess plenty of vitamins and minerals. Kiwifruit provides the consumers 117% of the daily value of vitamin C as well as 21% of dietary fiber required than other citrus fruits such as lemon and oranges. Being considered as the highest mineral rich fruit, it also can support digestive health, heart health, and immunity which leads to increase in demand for the fruit. It has various interesting properties that can help heal and prevent different diseases such as obesity, colon cancer, and many more. The higher-income groups in the European and United States region are even ready to pay additional prices for the fruit so as to safeguard their health. Henceforth, the major nutritional and health benefits of the kiwi fruit is estimated to drive market growth over the forecasted period.
Restraints:
Trade Barriers Related to Exports and Various Allergies

Non-tariff barriers are rapidly rising, despite of various trade agreements. For instance, In August 2017, New Zealand got a warning from China government, due to the detection of the fungus named Neofabraea actinidiae while the shipment procedure of kiwi fruit. This is an example of non-tariff or a trade barrier. Non-tariff as well as some of the tariff barriers continue to remain higher for various countries, which is therefore a major restraint for the kiwi fruit market. However, the lesser shelf life of kiwifruits and various allergies such as, itchy throat, swollen tongue caused by its direct consumption, are also the major restraints in its growth.
Opportunity:
Trading the Fruits in The Off- Season

The increase in the awareness and the knowledge on the nutritive and medicinal value of the kiwifruit market will create an opportunity for the overall growth in the market as well as increase in the demand. The domestic production delays the consumption processes and it does not fulfil the demand during the off season as there is a lack of storage facility. Thus, it can be traded at higher prices during the off season due to its nutritional and medicinal importance.
Segmentation Analysis Of Kiwi Fruit Market

By Consumption, Direct Consumption of Kiwi fruits is expected to dominate the marketplace in the forecasted period. Kiwi fruits are rich in plenty of minerals, vitamins, and powerful plant compounds. The market is dominated owing to its various health benefits and also because they are sweet, highly nutritious and easy to eat. Kiwi being high in Vitamin C, which acts as a powerful antioxidant for the human body, also serves additional benefits like potassium, Vitamin K, Copper when consumer directly. Owing to all these contents, the kiwifruit market is expected to dominate when consumed directly.

By Distribution Channel, Supermarkets or Hypermarkets segment is most likely to dominate the kiwi fruit market in the forecasted years. As more and more people are becoming aware about the health benefits associated with the consumption of kiwi fruit, they are switching their purchase habits as well. Consumers prefer purchasing such fruits and fruit related products from a hygienic and clean place which would be cost effective as well. Henceforth, supermarkets are expected to continue its dominance in the projected period.

By Nature, Organic Kiwifruits are expected to dominate the market in the estimated years. Many Scientists have fundamentally proven that the organically grown kiwifruits contain notably increased levels of different health-promoting polyphenols. They also have a comparatively higher levels of ascorbic acid (vitamin C) as well as higher overall antioxidant activity, and vital minerals than the inorganic kiwifruits. Organic kiwi fruits possess thicker skins, which could further help the fruits resist various insects, and higher antioxidant activity.
Regional Analysis Of Kiwi Fruit Market

Asia Pacific region is expected largest market share for the Kiwi Fruit market in the projected period. Rising the cultivation of land, organic farming and emerging technological advancements in Asian countries such as India, and China are estimated to boost the market of Kiwi Fruits in this region. China is projected to hold the largest share. According to a kiwifruit specialist in Shenzhen, China is the largest consumer of kiwifruit worldwide, accounting for 2.2 million ton as well as 57% of total global consumption. In addition to this, increasing the use of quality agriculture products in China, and growing sustainable as well as organic agriculture practices is estimated to boost the kiwi fruit market in Asia Pacific region. Industrialization, technological advancement, and growing awareness among the consumers for use of Kiwi Fruits, support the growth of the market.

Europe is the expected to dominate region in the upcoming years. This is due to the rising consumption rate of organic-based food, and the government focusing on the use of agricultural products. Also, the consumers in this region are becoming more and more aware about the additional nutrients and health benefits the fruit provides, which further leads to rapid growth of the market. The producers in the European region are engrossed in the cultivation of healthy and organic fruits, that propel the growth of the market. Additionally, growing agricultural sectors in the Europe region and rising awareness regarding the use of Kiwi Fruits, also boosts in increasing the kiwifruit market.

North America is estimated to grow comparatively faster in the upcoming years. Farmers in the North American region are inclining towards growing healthy fruits. Government support, advancement in technology and science, and rising agricultural sectors in the North American region also support the growth of the market for Kiwi Fruits in the projected period.
Top Key Players Covered In Kiwi Fruit Market

Zespri International

Eastpack Limited

Apata Group Limited

DMS Progrowers Limited

Riverlock

Punchbowl

Birchwood Packhouse Limited

Mount Pack and Cool

Aongatete Coolstores Limited

Auckland Pack and Cool

Gullino

Seeka Kiwi fruits Limited, and other major players.
Key Industry Development In The Kiwi Fruit Market

In July 2024, Trinity Fruit Company launched its “Summer Love” stone fruit marketing campaign, aiming to highlight its diverse product portfolio in a vibrant, beach-inspired way. The campaign was showcased at the Organic Produce Summit, in Monterey, California. Trinity Fruit sponsored advertising displayed on the Monterey Conference Center’s elevators and attendees’ water bottles, further promoting its fresh, summer-themed products.

In June 2024, Zespri launched a global campaign to promote healthier eating and address global health challenges. Partnering with the Japan Dietetic Association and Tokyo Seika, and supported by New Zealand Prime Minister Christopher Luxon, the campaign aimed to encourage people to swap one unhealthy food for fresh fruit or vegetables daily. Launched in Japan, it was part of Zespri’s ongoing efforts to promote healthier lifestyles globally, with previous initiatives reaching over a million children.