Beer Market – Size, Share, Trend & Global Industry Analysis

Description

Beer Market Synopsis

The Global Beer Market Size Was Valued at USD 697.13 Billion in 2023 and is Projected to Reach USD 1065.82 Billion by 2032, Growing at a CAGR of 4.83 % From 2024-2032.

Beer, a fermented drink made from malted barley, hops, water, and yeast, goes through a brewing procedure, producing various styles and tastes. Apart from its invigorating qualities, beer acts as a social facilitator, promoting companionship and enhancing dining experiences.

Beer, a widely enjoyed beverage globally, has entered a new digital era with innovative applications that enhance the beer-drinking experience. Platforms like Untappd and BeerAdvocate have emerged as virtual hubs for beer enthusiasts, offering a space to discover, rate, and share favorite brews. These apps provide a comprehensive database of beers, breweries, and user-generated reviews, empowering consumers to make informed choices based on personal preferences. Social elements are often integrated, allowing users to connect with fellow beer lovers, join communities, and participate in events.

Beyond exploration and social interaction, beer applications offer the advantage of tracking individual tasting histories, enabling users to revisit and remember their beer experiences. Additionally, breweries benefit from direct consumer feedback, gaining insights into market trends and refining their offerings. In summary, beer applications seamlessly blend technology with the age-old tradition of beer consumption, creating a dynamic and interconnected community while providing enthusiasts with tools to enhance their appreciation of this timeless beverage.

Beer Market Trend Analysis:

Increasing Preference for Non-Alcoholic or Low Alcoholic Beer by Volume (ABV)

The global beer market is undergoing a significant transformation, fueled by a notable increase in consumer preference for non-alcoholic or low-alcoholic beer by volume (ABV). This shift is driven by a rising health-conscious consumer base seeking a balance between social enjoyment and a healthier lifestyle. The demand for non-alcoholic or low-ABV beer is particularly prominent among millennials and health-conscious individuals who are mindful of their alcohol intake. This trend is not confined to mature markets but is also gaining momentum in emerging economies.

Consumers are attracted to the varied options of non-alcoholic and low-alcohol beer available in the market, offering the taste and experience of traditional beers without the associated high alcohol content. The growing awareness of health and wellness, coupled with changing social norms, has created a thriving market for alternatives that cater to those seeking moderation in alcohol consumption. Consequently, breweries are investing in research and development to create high-quality, flavorful non-alcoholic, and low-ABV beers, capitalizing on this evolving consumer preference.

The expansion of this segment not only widens the consumer base for the beer industry but also aligns with broader societal trends emphasizing moderation and well-being. It provides a unique opportunity for breweries to diversify their product portfolios, tap into new demographics, and stay abreast of evolving consumer preferences, thereby reshaping the landscape of the global beer market. As the demand for non-alcoholic and low-ABV beer continues to grow, it is poised to play a crucial role in shaping the future trajectory of the beer industry.

Rising Demand for Premium and Craft Beers

Consumers are now seeking unique and high-quality beer experiences, moving away from traditional mass-produced options. This shift in preferences is propelled by a growing appreciation for diverse flavor profiles, innovative brewing techniques, and a desire to explore a broader range of beer styles. Craft breweries, in particular, have leveraged this trend by producing small batches of distinctive beers, often experimenting with unconventional ingredients to create novel and exciting flavors.

Premium and craft beers cater to a more discerning consumer base that values authenticity, craftsmanship, and individuality in their beverage choices. This trend is further supported by a cultural shift towards endorsing local and independent businesses, as many craft breweries operate on a smaller scale, emphasizing community connections. The rise of beer connoisseurship and the pursuit of a more elevated drinking experience contribute to the increasing demand for premium and craft options.

This shift also provides an opportunity for brewers to diversify their product portfolios, stand out in a competitive market, and appeal to a broader demographic of consumers willing to pay a premium for a unique and superior beer experience. As the demand for premium and craft beers continues to rise, breweries that embrace innovation, quality, and a strong brand identity are well-positioned to take advantage of this growing market and shape the future of the beer industry.

Beer Market Segment Analysis:

Beer Market Segmented on the basis of Type, Packaging, Category, Production and Distribution Channel.

By Production, Macro-brewery segment is expected to dominate the market during the forecast period

The macro-brewery segment is positioned to establish dominance in the beer market, holding a significant share due to its large-scale production and widespread distribution. Characterized by their capacity to produce beer on a massive scale, macro-breweries can meet the high demand of mainstream consumers globally. These breweries often produce well-known and widely recognized beer brands, contributing to their market leadership. The efficiency of production, extensive marketing, and established brand presence provide macro-breweries with a competitive edge. Additionally, they benefit from economies of scale, allowing for cost-effective production and competitive pricing. Despite the traction gained by the craft beer movement, the sheer volume and accessibility of beers from macro-breweries ensure their continued dominance, appealing to a broad consumer base seeking familiarity, consistency, and affordability in their beer choices.

By Distribution Channel, Off-trade segment held the largest share of 34.50% in 2022

Ales cover a diverse range of styles, including pale ales, India pale ales (IPAs), stouts, porters, and more, catering to a wide spectrum of flavor preferences. The growth of the Ale segment has been significantly influenced by the craft beer movement, which often focuses on ale styles, encouraging innovation and introducing consumers to unique and distinctive brews. The increasing demand for craft and artisanal beers has propelled the Ale segment to the forefront, as consumers seek bold and complex flavors. With its rich history and continual adaptation to changing consumer tastes, the Ale segment has established itself as a leader in the beer market, showcasing the dynamic and diverse nature of the global brewing industry.

Beer Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

Asia Pacific is a significantly growing beer market in the world. China is the largest beer-consuming country in Asia. Significant changes in the social lifestyle of the working population are the major region for the growth of the Asia-Pacific beer market. The rise in disposable income has led to high demand for premium and expensive beer among consumers. Countries like Vietnam China, Singapore, Australia, Thailand Japan, and India are the highest consuming beer in Asia.

Non-alcoholic beers have risen its popularity among the young generation. Non-alcoholic beer benefits your cardiovascular health. It has vitamins and minerals including folic acid, potassium, iron, and zinc which help reduce inflammation in the body. Craft beers have also been popular in recent years. It contains natural ingredients and is made naturally. Due to Western culture Craft beers and Premium beers are gaining popularity in this young Population. Government regulations and trade agreements have made it easier for international beer brands to enter and compete in Asian markets. A variety of beer options are available to consumers. Effective marketing and advertising strategies can help in brand building and will help in getting more target customers.

Beer Market Top Key Players:

Molson Coors (US)

Stone Brewing (US)

Matt Brewing Co. (US)

The Boston Beer Company Inc (US)

Constellation Brands, Inc (US)

Stella Artois (US)

Great Lakes Brewing Company (US)

Abita Brewing Co. (US)

Dogfish Head (US)

Groupo Modelo (Mexico)

Diageo (UK)

Heineken NV (Netherland)

Bogota Beer Company (Colombia)

Patagonia Brewery (Belgium)

Anheuser-Busch InBev SA/NV (Belguim)

Bitburger Brewery (Germany)

Mohan Meakin (India)

United Breweries Ltd. (India)

Gateway Brewing Co. LLP (India)

Feral Brewing Company (Australia)

DB Breweries Limited (New Zealand)

Beijing Yanjing Brewery Company Limited (China), and Other Major players.

Key Industry Developments in the Beer Market:

In August 2023, Innis & Gunn, the brewery based in Edinburgh, introduced 12 Moons Lager. This fresh brew was bottled in August 2022 during a full moon and matured for a full year in 75 bottles. With a 5.8% alcohol content, this bottle-conditioned and unpasteurized lager marks the fourth addition to Innis & Gunn’s limited edition lineup for 2023.

In March 2024, Heineken’s United Breweries Limited (UBL) has introduced Queenfisher, a new beer under the renowned Kingfisher brand, in the Indian market. This latest offering reflects Heineken’s commitment to innovation and catering to the evolving tastes of Indian consumers. Queenfisher blends premium quality with Kingfisher’s rich legacy, delivering a refreshing and delightful beer experience. With this launch, UBL strengthens its position as a leader in the Indian beer industry.