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Merchandise Designing Market Trends, Analysis and Future Outlook (2024-2032)

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Merchandise Designing Market To Reach USD 0.4 Billion by 2032

Publication Date: 01/11/2025
Pages: 400
Region / Coverage: Global
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Country: Global
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Merchandise Designing Market Synopsis:

Merchandise Designing Market Size Was Valued at USD 0.2 Billion in 2023, and is Projected to Reach USD 0.4 Billion by 2032, Growing at a CAGR of 7.8% From 2024-2032.

The merchandise designing market on the other hand deals with that market that deals with designing of products for retail sale including the appearance and utility. This market consists of Sch apperal, accessories, footwear and other retail products for the purchase of consumers exclusively for their use. Merchandise designing is a detailed procedure that comprises the following stages: The first steps would be to determine consumer needs and tastes and then come up with usable ideas, packaging style, and product brand. Fashion designers collaborate with manufacturers, retailers, and marketers in order to achieve the product objective and improve the brand personality. Today it stands out as a definite segment of fashion, apparel, and retail industries, merchandise designing contributes significantly to the strategic mix and competitive performance of today’s brands.

The merchandise designing market has been growing in recent decades due to an increased need for aesthetic, modern, and superior quality products that meet various consumer needs. The market has evolved and moved beyond the conventional retailing systems, for instance, the internet merchandising many-a-times through RB and other similar modes of online selling has made merchandise designers to tap international markets. Higher disposable wealth per capita, especially amongst the developing economies has added onto the increased palate for fashionable and innovative designs, which keeps the necessity of using and coming up with creativity high for brands. Furthermore, there has been a technology growth, with the application of 3D printing technologies and other technologies such as AR and, AI, in the design process leading to improved prototyping and consumer relations.

While the environment for retailing keeps changing, the merchandise designing market has shifted to being environmentally conscious and ethically correct. Due to increased consumer consciousness on the environmental factors, there is emerging market for green products and processes. Further, product customization and personalization are emerging as important trends because people want merchandise that embody their personalities and beliefs. These trends are paving way for designers’ orientation towards producing designs that not only fulfill the requirement of artistic and utility importance to users, but also embrace environmental and social standards.

Merchandise Designing Market Trend Analysis:

Sustainability and Customization in Merchandise Designing

The trend that has stood out most in the merchandise designing market is the seemingly endless interest in environmentally friendly merchandise. Customer, including the younger generation, now tend to select products from company that are sensitive to the environment. This trend has led to the use of environmental friendly products for instance organic cotton, recycled fabrics and biodegradable packaging. Further, it is important to minimize waste in the design and manufacturing processes in manners such as zero waste design and repurposing.

Apart from sustainability, there is a trend towards the implementation of customization. Current technologies offer consumers an opportunity to custom design or customize a specific product, colour, design or features of the products. This trend has seen the rise of a more customer-oriented merchandise designing that is making brands quite adapt to technology systems to make their clients feel valued.

Growth of E-commerce and Direct-to-Consumer (D2C) Models

The enforcement of e-commerce and D2C types of businesses also provides the merchandise designing market with a chance. Since there has been growth in the number of consumers purchasing merchandise via the internet, merchandise designers are afforded the opportunity to penetrate new markets, the internet not being bound by geographical location.

Expansion of the market to store for online retailing is a good thing because it allows creative designs and much more mutual viable experiences. MeG consumers often interact one on one with brands by giving feedback and having a say on the design of products thus enhancing the need for Unique and relevant products. Moreover, due to modern capabilities of social networks as advertising means, designers can present their work to millions of people worldwide and new trends appear and spread faster.

Merchandise Designing Market Segment Analysis:

Merchandise Designing Market is Segmented on the basis of Product Type, Category, End User, and Region.

By Product Type, Apparel segment is expected to dominate the market during the forecast period

The merchandise designing market for apparels is anticipated to have the largest market share throughout the given forecast period primarily because of the growing global consumer consciousness towards clothing and fashion accessories. Clothing has remained one of the focal areas in merchandise designing, and it remains a significant focus as more people embrace fashionable brands, fast fashion and the emerging middle income consumers from the emergent economies.

As the customer is now looking for new style and designs of clothes apperal manufacturers and designers are inclining more towards more advanced fabric technology, eco-solids and guiltless products. Additionally, increased access to the internet through the purchase of fashion clothing items, e-commerce, and even social media networking sites connects the fashion brands to global consumers, thereby increasing the need for stylish and unique clothing items.

By Category, Sportswear segment expected to held the largest share

It is predicted that merchandise designing market would report the highest demand in sportswear segment due to changing customer preference for sports and fitness. This has especially been the case when consumers increasingly pay attention to their health and require functional, fashionable, and comfortable sportswear.

It is expected that this trend will also continue because more designers are now designing sportswear that can be used both indoors and fashionably outside the athletic field, and therefore becoming more popular. These developments in fabric’s functionality as moisture management, breathability or elasticity are the main factors that help to sustain the sportswear segment., Also, the athleisure segment, which concerns the combination of sports and casual wear, is increasing the growth of this market segment as well.

Merchandise Designing Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

North America is anticipated to lead the global merchandise designing market throughout the forecast period, driven by several key factors. The region boasts a highly developed retail infrastructure, advanced technological capabilities, and a strong presence of major market players, which together create an environment conducive to innovation and growth.

The rising demand for personalized and customized merchandise among consumers in countries such as the United States and Canada is fueling market expansion. Businesses across various sectors, including fashion, entertainment, and sports, are increasingly investing in merchandise designing to enhance brand visibility and customer engagement. With a growing emphasis on digital platforms and e-commerce, North America is expected to maintain its dominant position and continue shaping the future of the merchandise designing industry.

Active Key Players in the Merchandise Designing Market:

Adidas (Germany)

Apple (United States)

ASICS (Japan)

Calvin Klein (United States)

Disney (United States)

Gap Inc. (United States)

H&M (Sweden)

Kering (France)

LVMH (France)

Nike (United States)

Puma (Germany)

Ralph Lauren (United States)

Under Armour (United States)

Uniqlo (Japan)

VF Corporation (United States), and Other Active Players

Chapter 1: Introduction

 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape

 3.1 Market Dynamics

  3.1.1 Drivers

  3.1.2 Restraints

  3.1.3 Opportunities

  3.1.4 Challenges

 3.2 Market Trend Analysis

 3.3 PESTLE Analysis

 3.4 Porter’s Five Forces Analysis

 3.5 Industry Value Chain Analysis

 3.6 Ecosystem

 3.7 Regulatory Landscape

 3.8 Price Trend Analysis

 3.9 Patent Analysis

 3.10 Technology Evolution

 3.11 Investment Pockets

 3.12 Import-Export Analysis

Chapter 4: Merchandise Designing Market by Product Type

 4.1 Merchandise Designing Market Snapshot and Growth Engine

 4.2 Merchandise Designing Market Overview

 4.3 Apparel

  4.3.1 Introduction and Market Overview

  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  4.3.3 Key Market Trends, Growth Factors and Opportunities

  4.3.4 Apparel: Geographic Segmentation Analysis

 4.4 Footwear

  4.4.1 Introduction and Market Overview

  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  4.4.3 Key Market Trends, Growth Factors and Opportunities

  4.4.4 Footwear: Geographic Segmentation Analysis

 4.5 Accessories

  4.5.1 Introduction and Market Overview

  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  4.5.3 Key Market Trends, Growth Factors and Opportunities

  4.5.4 Accessories: Geographic Segmentation Analysis

 4.6 Others

  4.6.1 Introduction and Market Overview

  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  4.6.3 Key Market Trends, Growth Factors and Opportunities

  4.6.4 Others: Geographic Segmentation Analysis

Chapter 5: Merchandise Designing Market by Category

 5.1 Merchandise Designing Market Snapshot and Growth Engine

 5.2 Merchandise Designing Market Overview

 5.3 Sportswear

  5.3.1 Introduction and Market Overview

  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.3.3 Key Market Trends, Growth Factors and Opportunities

  5.3.4 Sportswear: Geographic Segmentation Analysis

 5.4 Activewear

  5.4.1 Introduction and Market Overview

  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.4.3 Key Market Trends, Growth Factors and Opportunities

  5.4.4 Activewear: Geographic Segmentation Analysis

 5.5 Athleisure

  5.5.1 Introduction and Market Overview

  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.5.3 Key Market Trends, Growth Factors and Opportunities

  5.5.4 Athleisure: Geographic Segmentation Analysis

 5.6 Outdoor

  5.6.1 Introduction and Market Overview

  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.6.3 Key Market Trends, Growth Factors and Opportunities

  5.6.4 Outdoor: Geographic Segmentation Analysis

 5.7 Swimwear

  5.7.1 Introduction and Market Overview

  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.7.3 Key Market Trends, Growth Factors and Opportunities

  5.7.4 Swimwear: Geographic Segmentation Analysis

 5.8 Intimate Apparel

  5.8.1 Introduction and Market Overview

  5.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.8.3 Key Market Trends, Growth Factors and Opportunities

  5.8.4 Intimate Apparel: Geographic Segmentation Analysis

 5.9 Others

  5.9.1 Introduction and Market Overview

  5.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.9.3 Key Market Trends, Growth Factors and Opportunities

  5.9.4 Others: Geographic Segmentation Analysis

Chapter 6: Merchandise Designing Market by End User

 6.1 Merchandise Designing Market Snapshot and Growth Engine

 6.2 Merchandise Designing Market Overview

 6.3 Men

  6.3.1 Introduction and Market Overview

  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  6.3.3 Key Market Trends, Growth Factors and Opportunities

  6.3.4 Men: Geographic Segmentation Analysis

 6.4 Women

  6.4.1 Introduction and Market Overview

  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  6.4.3 Key Market Trends, Growth Factors and Opportunities

  6.4.4 Women: Geographic Segmentation Analysis

 6.5 Kids

  6.5.1 Introduction and Market Overview

  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  6.5.3 Key Market Trends, Growth Factors and Opportunities

  6.5.4 Kids: Geographic Segmentation Analysis

 6.6 Unisex

  6.6.1 Introduction and Market Overview

  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  6.6.3 Key Market Trends, Growth Factors and Opportunities

  6.6.4 Unisex: Geographic Segmentation Analysis

 6.7 Others

  6.7.1 Introduction and Market Overview

  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  6.7.3 Key Market Trends, Growth Factors and Opportunities

  6.7.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis

 7.1 Competitive Landscape

  7.1.1 Competitive Benchmarking

  7.1.2 Merchandise Designing Market Share by Manufacturer (2023)

  7.1.3 Industry BCG Matrix

  7.1.4 Heat Map Analysis

  7.1.5 Mergers and Acquisitions  

 7.2 ADIDAS (GERMANY)

  7.2.1 Company Overview

  7.2.2 Key Executives

  7.2.3 Company Snapshot

  7.2.4 Role of the Company in the Market

  7.2.5 Sustainability and Social Responsibility

  7.2.6 Operating Business Segments

  7.2.7 Product Portfolio

  7.2.8 Business Performance

  7.2.9 Key Strategic Moves and Recent Developments

  7.2.10 SWOT Analysis

 7.3 APPLE (UNITED STATES)

 7.4 ASICS (JAPAN)

 7.5 CALVIN KLEIN (UNITED STATES)

 7.6 DISNEY (UNITED STATES)

 7.7 GAP INC. (UNITED STATES)

 7.8 H&M (SWEDEN)

 7.9 KERING (FRANCE)

 7.10 LVMH (FRANCE)

 7.11 NIKE (UNITED STATES)

 7.12 PUMA (GERMANY)

 7.13 RALPH LAUREN (UNITED STATES)

 7.14 UNDER ARMOUR (UNITED STATES)

 7.15 UNIQLO (JAPAN)

 7.16 VF CORPORATION (UNITED STATES)

 7.17 OTHER ACTIVE PLAYERS

Chapter 8: Global Merchandise Designing Market By Region

 8.1 Overview

 8.2. North America Merchandise Designing Market

  8.2.1 Key Market Trends, Growth Factors and Opportunities

  8.2.2 Top Key Companies

  8.2.3 Historic and Forecasted Market Size by Segments

  8.2.4 Historic and Forecasted Market Size By Product Type

  8.2.4.1 Apparel

  8.2.4.2 Footwear

  8.2.4.3 Accessories

  8.2.4.4 Others

  8.2.5 Historic and Forecasted Market Size By Category

  8.2.5.1 Sportswear

  8.2.5.2 Activewear

  8.2.5.3 Athleisure

  8.2.5.4 Outdoor

  8.2.5.5 Swimwear

  8.2.5.6 Intimate Apparel

  8.2.5.7 Others

  8.2.6 Historic and Forecasted Market Size By End User

  8.2.6.1 Men

  8.2.6.2 Women

  8.2.6.3 Kids

  8.2.6.4 Unisex

  8.2.6.5 Others

  8.2.7 Historic and Forecast Market Size by Country

  8.2.7.1 US

  8.2.7.2 Canada

  8.2.7.3 Mexico

 8.3. Eastern Europe Merchandise Designing Market

  8.3.1 Key Market Trends, Growth Factors and Opportunities

  8.3.2 Top Key Companies

  8.3.3 Historic and Forecasted Market Size by Segments

  8.3.4 Historic and Forecasted Market Size By Product Type

  8.3.4.1 Apparel

  8.3.4.2 Footwear

  8.3.4.3 Accessories

  8.3.4.4 Others

  8.3.5 Historic and Forecasted Market Size By Category

  8.3.5.1 Sportswear

  8.3.5.2 Activewear

  8.3.5.3 Athleisure

  8.3.5.4 Outdoor

  8.3.5.5 Swimwear

  8.3.5.6 Intimate Apparel

  8.3.5.7 Others

  8.3.6 Historic and Forecasted Market Size By End User

  8.3.6.1 Men

  8.3.6.2 Women

  8.3.6.3 Kids

  8.3.6.4 Unisex

  8.3.6.5 Others

  8.3.7 Historic and Forecast Market Size by Country

  8.3.7.1 Russia

  8.3.7.2 Bulgaria

  8.3.7.3 The Czech Republic

  8.3.7.4 Hungary

  8.3.7.5 Poland

  8.3.7.6 Romania

  8.3.7.7 Rest of Eastern Europe

 8.4. Western Europe Merchandise Designing Market

  8.4.1 Key Market Trends, Growth Factors and Opportunities

  8.4.2 Top Key Companies

  8.4.3 Historic and Forecasted Market Size by Segments

  8.4.4 Historic and Forecasted Market Size By Product Type

  8.4.4.1 Apparel

  8.4.4.2 Footwear

  8.4.4.3 Accessories

  8.4.4.4 Others

  8.4.5 Historic and Forecasted Market Size By Category

  8.4.5.1 Sportswear

  8.4.5.2 Activewear

  8.4.5.3 Athleisure

  8.4.5.4 Outdoor

  8.4.5.5 Swimwear

  8.4.5.6 Intimate Apparel

  8.4.5.7 Others

  8.4.6 Historic and Forecasted Market Size By End User

  8.4.6.1 Men

  8.4.6.2 Women

  8.4.6.3 Kids

  8.4.6.4 Unisex

  8.4.6.5 Others

  8.4.7 Historic and Forecast Market Size by Country

  8.4.7.1 Germany

  8.4.7.2 UK

  8.4.7.3 France

  8.4.7.4 The Netherlands

  8.4.7.5 Italy

  8.4.7.6 Spain

  8.4.7.7 Rest of Western Europe

 8.5. Asia Pacific Merchandise Designing Market

  8.5.1 Key Market Trends, Growth Factors and Opportunities

  8.5.2 Top Key Companies

  8.5.3 Historic and Forecasted Market Size by Segments

  8.5.4 Historic and Forecasted Market Size By Product Type

  8.5.4.1 Apparel

  8.5.4.2 Footwear

  8.5.4.3 Accessories

  8.5.4.4 Others

  8.5.5 Historic and Forecasted Market Size By Category

  8.5.5.1 Sportswear

  8.5.5.2 Activewear

  8.5.5.3 Athleisure

  8.5.5.4 Outdoor

  8.5.5.5 Swimwear

  8.5.5.6 Intimate Apparel

  8.5.5.7 Others

  8.5.6 Historic and Forecasted Market Size By End User

  8.5.6.1 Men

  8.5.6.2 Women

  8.5.6.3 Kids

  8.5.6.4 Unisex

  8.5.6.5 Others

  8.5.7 Historic and Forecast Market Size by Country

  8.5.7.1 China

  8.5.7.2 India

  8.5.7.3 Japan

  8.5.7.4 South Korea

  8.5.7.5 Malaysia

  8.5.7.6 Thailand

  8.5.7.7 Vietnam

  8.5.7.8 The Philippines

  8.5.7.9 Australia

  8.5.7.10 New Zealand

  8.5.7.11 Rest of APAC

 8.6. Middle East & Africa Merchandise Designing Market

  8.6.1 Key Market Trends, Growth Factors and Opportunities

  8.6.2 Top Key Companies

  8.6.3 Historic and Forecasted Market Size by Segments

  8.6.4 Historic and Forecasted Market Size By Product Type

  8.6.4.1 Apparel

  8.6.4.2 Footwear

  8.6.4.3 Accessories

  8.6.4.4 Others

  8.6.5 Historic and Forecasted Market Size By Category

  8.6.5.1 Sportswear

  8.6.5.2 Activewear

  8.6.5.3 Athleisure

  8.6.5.4 Outdoor

  8.6.5.5 Swimwear

  8.6.5.6 Intimate Apparel

  8.6.5.7 Others

  8.6.6 Historic and Forecasted Market Size By End User

  8.6.6.1 Men

  8.6.6.2 Women

  8.6.6.3 Kids

  8.6.6.4 Unisex

  8.6.6.5 Others

  8.6.7 Historic and Forecast Market Size by Country

  8.6.7.1 Turkiye

  8.6.7.2 Bahrain

  8.6.7.3 Kuwait

  8.6.7.4 Saudi Arabia

  8.6.7.5 Qatar

  8.6.7.6 UAE

  8.6.7.7 Israel

  8.6.7.8 South Africa

 8.7. South America Merchandise Designing Market

  8.7.1 Key Market Trends, Growth Factors and Opportunities

  8.7.2 Top Key Companies

  8.7.3 Historic and Forecasted Market Size by Segments

  8.7.4 Historic and Forecasted Market Size By Product Type

  8.7.4.1 Apparel

  8.7.4.2 Footwear

  8.7.4.3 Accessories

  8.7.4.4 Others

  8.7.5 Historic and Forecasted Market Size By Category

  8.7.5.1 Sportswear

  8.7.5.2 Activewear

  8.7.5.3 Athleisure

  8.7.5.4 Outdoor

  8.7.5.5 Swimwear

  8.7.5.6 Intimate Apparel

  8.7.5.7 Others

  8.7.6 Historic and Forecasted Market Size By End User

  8.7.6.1 Men

  8.7.6.2 Women

  8.7.6.3 Kids

  8.7.6.4 Unisex

  8.7.6.5 Others

  8.7.7 Historic and Forecast Market Size by Country

  8.7.7.1 Brazil

  8.7.7.2 Argentina

  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion

9.1 Recommendations and Concluding Analysis

9.2 Potential Market Strategies

Chapter 10 Research Methodology

10.1 Research Process

10.2 Primary Research

10.3 Secondary Research

Q1: What would be the forecast period in the Merchandise Designing Market research report?

A1: The forecast period in the Merchandise Designing Market research report is 2024-2032.

Q2: Who are the key players in the Merchandise Designing Market?

A2: Adidas (Germany), Apple (United States), ASICS (Japan), Calvin Klein (United States), Disney (United States), Gap Inc. (United States), H&M (Sweden), Kering (France), LVMH (France), Nike (United States), Puma (Germany), Ralph Lauren (United States), Under Armour (United States), Uniqlo (Japan), VF Corporation (United States), and Other Active Players.

Q3: What are the segments of the Merchandise Designing Market?

A3: The Merchandise Designing Market is segmented into Product Type, Category, End User and region. By Product Type, the market is categorized into Apparel, Footwear, Accessories, Others. By Category, the market is categorized into Sportswear, Activewear, Athleisure, Outdoor, Swimwear, Intimate Apparel, Others. By End User, the market is categorized into Men, Women, Kids, Unisex, Others. By region, it is analyzed across North America (U.S., Canada, Mexico), Eastern Europe (Russia, Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe), Western Europe (Germany, UK, France, Netherlands, Italy, Spain, Rest of Western Europe), Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC), Middle East & Africa (Turkiye, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa), South America (Brazil, Argentina, Rest of SA).

Q4: What is the Merchandise Designing Market?

A4: The merchandise designing market on the other hand deals with that market that deals with designing of products for retail sale including the appearance and utility. This market consists of Sch apperal, accessories, footwear and other retail products for the purchase of consumers exclusively for their use. Merchandise designing is a detailed procedure that comprises the following stages: The first steps would be to determine consumer needs and tastes and then come up with usable ideas, packaging style, and product brand. Fashion designers collaborate with manufacturers, retailers, and marketers in order to achieve the product objective and improve the brand personality.

Q5: How big is the Merchandise Designing Market?

A5: Merchandise Designing Market Size Was Valued at USD 0.2 Billion in 2023, and is Projected to Reach USD 0.4 Billion by 2032, Growing at a CAGR of 7.8% From 2024-2032.

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