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Vehicle Roadside Assistance Market Demand Outlook, Regional Trends & Forecast (2024–2032)

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The Vehicle Roadside Assistance Market represents services offered to customers who may require some help and assistance on the road, related to their vehicle Willie 2015. The offered services include the towing, assistance in tire changes, fuel, lockouts, and battery services that are crucial for individual vehicle owners and fleet managers.

Publication Date: 01/11/2025
Pages: 400
Region / Coverage: Global
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Country: Global
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Vehicle Roadside Assistance Market Synopsis:

Vehicle Roadside Assistance Market Size Was Valued at USD 85.10 Billion in 2023, and is Projected to Reach USD 133.15 Billion by 2032, Growing at a CAGR of 5.10 % From 2024-2032.

The Vehicle Roadside Assistance Market represents services offered to customers who may require some help and assistance on the road, related to their vehicle Willie 2015. The offered services include the towing, assistance in tire changes, fuel, lockouts, and battery services that are crucial for individual vehicle owners and fleet managers. The need to cover more ground, the growing vehicle population, and the enhancement of technology has put pressure on the enlargement of the global market for roadside assistance services.

Some of the growth factors of the vehicle roadside assistance market include increased ownership of vehicles across the world and specifically the increase in the Asia-Pacific and Latin American regions. There is an interest in breakdown support and emergency assistance services since more automobiles are on the road. Furthermore, self-employed vehicle owners and fleet managers are more motivated to opt for road side assistance in order to minimize threats, be safe and avoid the exorbitant costs that may arise from break downs periodically. The added accessibility of leasing vehicles, also the rising business model for subscription services, also play a factor in boosting the demand for reliable roadside assistance.

Ongoing technological developments are a major driving force to the growth of the roadside assistance market. The use of mobile applications, GPS navigator, and artificial intelligence dispatching increases the quality-of-service provision, shortens the response time and optimizes productivity. This aspect has become easy due to smartphones penetration hence more customers make quick request thus increasing the level of customers satisfaction and loyalty. They also lead to expectations and yields, which personalise services with service providers consequently boosting the growth of the industry.

Vehicle Roadside Assistance Market Trend Analysis:

Expansion of services for EV

The services targeting particularly electric vehicles are currently becoming one of the most significant trends in the global vehicle roadside assistance market. Thus, the presence of specialized workload for the providers in an emerging field of EVs, and the expansion of services for EV owners as the first type of workload. This encompass battery charging service, a service that demands some equipment and excessive mastery. The current state of the EV-related roadside assistance is deemed to grow itself into a large segment because the ongoing trend of EV adoption especially in the European and North American markets where green technologies form part of the local strategic development plans.

This is another trend in adaptation of new trends such as the artificial intelligence and the internet of things in the provision of the roadside assistance services. The IoT devices installed in automobiles help to monitor the status of the car through sharing real-time information for service providers to be abreast with any development on the improvement or degradation of the car’s performance to allow them to plan on how to deal with any impending problem. Some routes are route optimized using AI where the system directs the nearest service provider to be dispatched to the given location. These advancements result to a reduction of time taken to deliver services and hence enhance the quality of services a company is delivering to the customers.

The increased usage of connected car solutions

The increased usage of connected car solutions, therefore can be seen as a major opportunity for the roadside assistance market. As vehicles are becoming smarter and connected through IoT and Telematics, service providers who value addition services get real time data to assist these vehicles. This is an effective technology since failures can be detected before a breakdown happens, so that an efficient service delivery is facilitated. Connected cars may effectively open up new opportunities for roadside assistance providers by establishing new revenue-generating opportunities and increased customer satisfaction from enhanced timely and accurate technical support.

Another potential comes from the shift towards subscription, where users and manufacturers of vehicles, as well as insurers and service providers, are forming contracts. While some insurance companies and automakers are offering roadside assistance services with car purchases or insurance policies, they are increasingly available to a wider public. This trend expands new opportunities for service providers to reach out extended customer base especially for those, who are ready to pay extra for convenience and low risk.

Vehicle Roadside Assistance Market Segment Analysis:

Vehicle Roadside Assistance Market Segmented on the basis of Service Type, Provider Type, End-User, and End User.

Service Type, Towing segment is expected to dominate the market during the forecast period

The Vehicle Roadside Assistance Market is split based on actionable services that target particular situations. Such services consist of Towing, were a vehicle needs to be taken to a service center as it cannot be fixed at the scene of an incident. Tire Change services are aimed at drivers having flat tires while Fuel Delivery is needed by drivers who have their tanks empty. There is Lockout Assistance, which is useful when a driver or passenger gets locked inside the car by mistake, and there is Battery Assistance, which is required when a car’s battery has run out. Others may for instance encompass lifting, mechanical help, and treatment in case of an emergency. All of these services are highly valued and are needed to help transport parties get back into their cars and fleets as soon as possible, safely.

Provider Type, Outsourced segment expected to held the largest share

In the Vehicle Roadside Assistance Market, In-house providers have the ownership and responsibility for operating their actual service networks directly to their clients. This encompasses manufacturers of automobiles, insurers as well as other key stakeholders with a line of service cars and employees. On the other hand, Outsourced providers are those companies that are affiliated with various automobile companies, insurance companies, or other companies offering the services. Outsourcing brings about cost effectiveness and flexibility since these providers normally have dedicated networks that can managed according to degree of traffic in the different regions.

Vehicle Roadside Assistance Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

The market for Vehicle Roadside Assistance is currently most prominent in the North American region because of the high vehicle ownership rate and strong support networks of the roadside assistance facilities. The places like the USA and Canada have strong technological support such as GPS track, dispatching with help of artificial intelligence, the use of the mobile application which all increases the speed and frequency of the roadside help. The huge Service Maximums offered by players like AAA and Allstate Insurance Company also consolidate the market position in this region and makes it the largest market in the world offering roadside assistance services.

Mobile assistance services market in North America is projected to maintain a growth rate primarily due to the rising fleet of automobiles and heightened consumer awareness for protection and comfort on the highways as well as owing to commercialization of access choice and bundled services. As car manufacturers firms around the world strive to meet tight safety standards and as more consumers sought Roadside Assistance Program, North America is set to continue to dominate the market in the near future.

Active Key Players in the Vehicle Roadside Assistance Market

Agero, Inc. (USA)

Allianz Partners (Germany)

Allstate Insurance Company (USA)

American Automobile Association (AAA) (USA)

ARC Europe (Belgium)

Best Roadside Service (USA)

GEICO (USA)

Prime Assistance Inc. (USA)

SOS International A/S (Denmark)

Viking Assistance Group AS (Norway)

Other Active Players

Chapter 1: Introduction

 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape

 3.1 Market Dynamics

  3.1.1 Drivers

  3.1.2 Restraints

  3.1.3 Opportunities

  3.1.4 Challenges

 3.2 Market Trend Analysis

 3.3 PESTLE Analysis

 3.4 Porter’s Five Forces Analysis

 3.5 Industry Value Chain Analysis

 3.6 Ecosystem

 3.7 Regulatory Landscape

 3.8 Price Trend Analysis

 3.9 Patent Analysis

 3.10 Technology Evolution

 3.11 Investment Pockets

 3.12 Import-Export Analysis

Chapter 4: Vehicle Roadside Assistance Market by Type

 4.1 Vehicle Roadside Assistance Market Snapshot and Growth Engine

 4.2 Vehicle Roadside Assistance Market Overview

 4.3 Basic Subscription

  4.3.1 Introduction and Market Overview

  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  4.3.3 Key Market Trends, Growth Factors and Opportunities

  4.3.4 Basic Subscription: Geographic Segmentation Analysis

 4.4 Premium Subscription

  4.4.1 Introduction and Market Overview

  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  4.4.3 Key Market Trends, Growth Factors and Opportunities

  4.4.4 Premium Subscription: Geographic Segmentation Analysis

 4.5 On-Demand Subscription

  4.5.1 Introduction and Market Overview

  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  4.5.3 Key Market Trends, Growth Factors and Opportunities

  4.5.4 On-Demand Subscription: Geographic Segmentation Analysis

Chapter 5: Vehicle Roadside Assistance Market by End-User

 5.1 Vehicle Roadside Assistance Market Snapshot and Growth Engine

 5.2 Vehicle Roadside Assistance Market Overview

 5.3 Individual Consumers

  5.3.1 Introduction and Market Overview

  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.3.3 Key Market Trends, Growth Factors and Opportunities

  5.3.4 Individual Consumers: Geographic Segmentation Analysis

 5.4 Fleet Operators

  5.4.1 Introduction and Market Overview

  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.4.3 Key Market Trends, Growth Factors and Opportunities

  5.4.4 Fleet Operators: Geographic Segmentation Analysis

 5.5 Corporate Clients

  5.5.1 Introduction and Market Overview

  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)

  5.5.3 Key Market Trends, Growth Factors and Opportunities

  5.5.4 Corporate Clients: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis

 6.1 Competitive Landscape

  6.1.1 Competitive Benchmarking

  6.1.2 Vehicle Roadside Assistance Market Share by Manufacturer (2023)

  6.1.3 Industry BCG Matrix

  6.1.4 Heat Map Analysis

  6.1.5 Mergers and Acquisitions  

 6.2 GEICO (USA)

  6.2.1 Company Overview

  6.2.2 Key Executives

  6.2.3 Company Snapshot

  6.2.4 Role of the Company in the Market

  6.2.5 Sustainability and Social Responsibility

  6.2.6 Operating Business Segments

  6.2.7 Product Portfolio

  6.2.8 Business Performance

  6.2.9 Key Strategic Moves and Recent Developments

  6.2.10 SWOT Analysis

 6.3 VIKING ASSISTANCE GROUP AS (NORWAY)

 6.4 ARC EUROPE (BELGIUM)

 6.5 ALLSTATE INSURANCE COMPANY (USA)

 6.6 AGERO INC. (USA)

 6.7 PRIME ASSISTANCE INC. (USA)

 6.8 SOS INTERNATIONAL A/S (DENMARK)

 6.9 ALLIANZ PARTNERS (GERMANY)

 6.10 AMERICAN AUTOMOBILE ASSOCIATION (AAA) (USA)

 6.11 BEST ROADSIDE SERVICE (USA)

 6.12 OTHER ACTIVE PLAYERS

Chapter 7: Global Vehicle Roadside Assistance Market By Region

 7.1 Overview

 7.2. North America Vehicle Roadside Assistance Market

  7.2.1 Key Market Trends, Growth Factors and Opportunities

  7.2.2 Top Key Companies

  7.2.3 Historic and Forecasted Market Size by Segments

  7.2.4 Historic and Forecasted Market Size By Type

  7.2.4.1 Basic Subscription

  7.2.4.2 Premium Subscription

  7.2.4.3 On-Demand Subscription

  7.2.5 Historic and Forecasted Market Size By End-User

  7.2.5.1 Individual Consumers

  7.2.5.2 Fleet Operators

  7.2.5.3 Corporate Clients

  7.2.6 Historic and Forecast Market Size by Country

  7.2.6.1 US

  7.2.6.2 Canada

  7.2.6.3 Mexico

 7.3. Eastern Europe Vehicle Roadside Assistance Market

  7.3.1 Key Market Trends, Growth Factors and Opportunities

  7.3.2 Top Key Companies

  7.3.3 Historic and Forecasted Market Size by Segments

  7.3.4 Historic and Forecasted Market Size By Type

  7.3.4.1 Basic Subscription

  7.3.4.2 Premium Subscription

  7.3.4.3 On-Demand Subscription

  7.3.5 Historic and Forecasted Market Size By End-User

  7.3.5.1 Individual Consumers

  7.3.5.2 Fleet Operators

  7.3.5.3 Corporate Clients

  7.3.6 Historic and Forecast Market Size by Country

  7.3.6.1 Russia

  7.3.6.2 Bulgaria

  7.3.6.3 The Czech Republic

  7.3.6.4 Hungary

  7.3.6.5 Poland

  7.3.6.6 Romania

  7.3.6.7 Rest of Eastern Europe

 7.4. Western Europe Vehicle Roadside Assistance Market

  7.4.1 Key Market Trends, Growth Factors and Opportunities

  7.4.2 Top Key Companies

  7.4.3 Historic and Forecasted Market Size by Segments

  7.4.4 Historic and Forecasted Market Size By Type

  7.4.4.1 Basic Subscription

  7.4.4.2 Premium Subscription

  7.4.4.3 On-Demand Subscription

  7.4.5 Historic and Forecasted Market Size By End-User

  7.4.5.1 Individual Consumers

  7.4.5.2 Fleet Operators

  7.4.5.3 Corporate Clients

  7.4.6 Historic and Forecast Market Size by Country

  7.4.6.1 Germany

  7.4.6.2 UK

  7.4.6.3 France

  7.4.6.4 The Netherlands

  7.4.6.5 Italy

  7.4.6.6 Spain

  7.4.6.7 Rest of Western Europe

 7.5. Asia Pacific Vehicle Roadside Assistance Market

  7.5.1 Key Market Trends, Growth Factors and Opportunities

  7.5.2 Top Key Companies

  7.5.3 Historic and Forecasted Market Size by Segments

  7.5.4 Historic and Forecasted Market Size By Type

  7.5.4.1 Basic Subscription

  7.5.4.2 Premium Subscription

  7.5.4.3 On-Demand Subscription

  7.5.5 Historic and Forecasted Market Size By End-User

  7.5.5.1 Individual Consumers

  7.5.5.2 Fleet Operators

  7.5.5.3 Corporate Clients

  7.5.6 Historic and Forecast Market Size by Country

  7.5.6.1 China

  7.5.6.2 India

  7.5.6.3 Japan

  7.5.6.4 South Korea

  7.5.6.5 Malaysia

  7.5.6.6 Thailand

  7.5.6.7 Vietnam

  7.5.6.8 The Philippines

  7.5.6.9 Australia

  7.5.6.10 New Zealand

  7.5.6.11 Rest of APAC

 7.6. Middle East & Africa Vehicle Roadside Assistance Market

  7.6.1 Key Market Trends, Growth Factors and Opportunities

  7.6.2 Top Key Companies

  7.6.3 Historic and Forecasted Market Size by Segments

  7.6.4 Historic and Forecasted Market Size By Type

  7.6.4.1 Basic Subscription

  7.6.4.2 Premium Subscription

  7.6.4.3 On-Demand Subscription

  7.6.5 Historic and Forecasted Market Size By End-User

  7.6.5.1 Individual Consumers

  7.6.5.2 Fleet Operators

  7.6.5.3 Corporate Clients

  7.6.6 Historic and Forecast Market Size by Country

  7.6.6.1 Turkiye

  7.6.6.2 Bahrain

  7.6.6.3 Kuwait

  7.6.6.4 Saudi Arabia

  7.6.6.5 Qatar

  7.6.6.6 UAE

  7.6.6.7 Israel

  7.6.6.8 South Africa

 7.7. South America Vehicle Roadside Assistance Market

  7.7.1 Key Market Trends, Growth Factors and Opportunities

  7.7.2 Top Key Companies

  7.7.3 Historic and Forecasted Market Size by Segments

  7.7.4 Historic and Forecasted Market Size By Type

  7.7.4.1 Basic Subscription

  7.7.4.2 Premium Subscription

  7.7.4.3 On-Demand Subscription

  7.7.5 Historic and Forecasted Market Size By End-User

  7.7.5.1 Individual Consumers

  7.7.5.2 Fleet Operators

  7.7.5.3 Corporate Clients

  7.7.6 Historic and Forecast Market Size by Country

  7.7.6.1 Brazil

  7.7.6.2 Argentina

  7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion

8.1 Recommendations and Concluding Analysis

8.2 Potential Market Strategies

Chapter 9 Research Methodology

9.1 Research Process

9.2 Primary Research

9.3 Secondary Research

Q1: What would be the forecast period in the Vehicle Roadside Assistance Market research report?

A1: The forecast period in the Vehicle Roadside Assistance Market research report is 2024-2032.

Q2: Who are the key players in the Vehicle Roadside Assistance Market?

A2: GEICO (USA), Viking Assistance Group AS (Norway), ARC Europe (Belgium), Allstate Insurance Company (USA), Agero, Inc. (USA), Prime Assistance Inc. (USA), SOS International A/S (Denmark), Allianz Partners (Germany), American Automobile Association (AAA) (USA), Best Roadside Service (USA). and Other Active Players.

Q3: What are the segments of the Vehicle Roadside Assistance Market?

A3: The Vehicle Roadside Assistance Market is segmented into Service Type, Provider Type, By End-User, and region. Service Type, the market is categorized into Towing, Tire Change, Fuel Delivery, Lockout Assistance, Battery Assistance, and Others. Provider Type, the market is categorized into In-house, Outsourced. By End-User, the market is categorized into Individual, Fleet Owners, and Insurance Companies. By region, it is analyzed across North America (U.S., Canada, Mexico), Eastern Europe (Russia, Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe), Western Europe (Germany, UK, France, The Netherlands, Italy, Spain, Rest of Western Europe), Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC), Middle East & Africa (Turkiye, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa), South America (Brazil, Argentina, Rest of SA).

Q4: What is the Vehicle Roadside Assistance Market?

A4: The Vehicle Roadside Assistance Market represents services offered to customers who may require some help and assistance on the road, related to their vehicle Willie 2015. The offered services include the towing, assistance in tire changes, fuel, lockouts, and battery services that are crucial for individual vehicle owners and fleet managers. The need to cover more ground, the growing vehicle population, and the enhancement of technology has put pressure on the enlargement of the global market for roadside assistance services.

Q5: How big is the Vehicle Roadside Assistance Market?

A5: Vehicle Roadside Assistance Market Size Was Valued at USD 85.10 Billion in 2023, and is Projected to Reach USD 133.15 Billion by 2032, Growing at a CAGR of 5.10 % From 2024-2032.

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